Australian small businesses employ around five million people and contribute around one-third of the country’s GDP. Yet “they often don’t receive the attention they deserve“, says Tim Reed, CEO of MYOB Australia.
It can be hard for small businesses to compete on price or to make marketing stand out with smaller budgets, and two thirds feel forgotten. Yet small businesses can offer extraordinary customer service, local convenience and extraordinary social and personal engagement.
Shop Small, which kicked off in Australia this year, after success in the US and the UK, wants to encourage more consumer spending at small businesses in November. And there’s offers and prizes for both businesses and consumers to encourage that.
Consumers, check out shopsmallaustralia.com for details on how you can get $10 to $50 off your November Amex bill.
Small Businesses, there are special offers available from supporting partners, including $10,000 business grants from MYOB. There are also free business-building events in Sydney and Melbourne – if you get in fast enough.
As a small business ourselves, with many small business clients, Hornet Group love this positive support for our vibrant and diverse sector. And we’d love to see you at the Sydney Hilton on 22 November!